Eva Hassmann
Artist Statement | “Housewives/Stills”

To let go, as described by author David R. Hawkins, is“the sudden cessation of an inner pressure or the dropping of weight”… “while accompanied by the sudden feeling of relief and lightness, with an increased happiness and freedom”.

Eva Hassmann examines the female archetype masterfully in her photography. Through this exploratory sojourn she allows herself to ‘let go’ and surrender into her own personal journey of enlightenment. Derived from a place of complexity and arguably resistance at times, Ms. Hassmann ultimately embraces her most valued place of expansion in her fine art.

“Housewives/Stills” by Eva Hassmann, explores the roles women play in society; diametrically opposed, ranging from temptress to damsel in distress. With each image she challenges the character (who she has personally casted and plays the role of) to become her own heroine. This photographic series plays with intimate sexual stereotypes such as the ingénue and the domestic goddess subsequently creating a woman who has, quite literally, become a stereotype of herself. Yet there is a wit and intensity to each image. Hassmann, in a cunning and insightful way, confronts the viewer by holding up a mirror demanding an insightful look at ourown lives. This results a close examination of conscious and unconscious behaviors, attitudes and dogma, that ultimately, lead to the imprisonment, both figuratively and literally in contemporary society.

Born in Germany, Eva Hassmann decided to leave her native country and travel to the West Coast of America to photograph her new series, ‘Housewives/Stills’. Loving the severe light and dramatic geography, she set about on a creative adventure one can only dream of. Never knowing where she might find inspiration, she left herself open to accidental encounters and chance meetings. It is through this medium of photography, she sensitively confronts often controversial subject-matter in large-scale prints in such as a manner as to taunt the status quo. A result of this bravery, she has subsequently transfixed audiences in the process. She captures these women in their environments with a gaudiness, while stripping their ostensible glamour away. These intimate studies bring forth a sympathetic and impassioned response that celebrates the housewives escape from their captures.  Moreover, through Ms. Hassmann’s photography, an authentic narrative unveils itself through the interplay between each print’s inner and outer realities.